Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap and art scenes and street style icons.
- Relaxed fit
- 13.5oz denim
- Stone washed
- Design label on right front pocket
- Paper patch at back waistband
- Dango YKK #3 metal zipper
- Embossed logo on YKK button
- Engraved logo on YKK rivet
- 100% Cotton
